ITECH is a pioneer in the field of term life insurance rate and feature comparison. Ten years ago, ITECH founders Larry and Kathryn Laurence started a term life insurance price war by publishing a list of rate comparisons, the first in the industry. Their web site, launched in 1994, was another first. ITECH's Advisory Staff, provides free advice on insurable needs and optimum rates and is just an 800 number away.