MarketShare Partners (MSP) is a strategic decision sciences firm offering the world¡¯s leading capabilities around accountability and objective business intelligence. Co-founded by one of the founding fathers of marketing science, we focus on maximizing revenue through advanced portfolio strategy, resource allocation optimization, marketing optimization and maximizing customer equity for Fortune 500 companies. MSP¡¯s unique amalgam of scientific rigor and artful programmatic action plans blend the latest in ROI modeling, strategic innovation, and new media.